Brand positioning: times Sier baby car
Brand slogan: Innovation tradition, true love, true benefits
Brand concept: the true value price sincere service
Operational objectives: foothold in China, the world-renowned
Mission: Innovation and Technology, caring world
Enterprise purpose: to meet customer demand, full prosperity together for social Chuangxiao
Business philosophy: high quality, high standards, high efficiency
Enterprise style: diligent and pragmatic, sustained beyond, integrity long, social commitment
Core values​​: first-class brand, build first-class enterprise
Talent concept: people-oriented, inviting the Magi, inclusive culture, eclectic
Quality concept: fine, fine, fine
Service concept: customer = Friends = family
Legal concept: discipline, riding push safety, public service